Most sports events have gone on hiatus. Due to this void, the overall betting industry is undergoing some changes now. How do bookmakers meet this challenge and fill this void? Much information on the matter is floating around the internet today. But it's important to be aware of what is really behind the scenes, especially when it comes to business and investments. That's why we decided to turn to a team of 1xBet, a leading betting company, to ask their opinion.
A pause in sports has brought some challenges and changes, hasn’t it? How will you evaluate the current situation?
This year has become a year of great changes in the world. Many areas finally began to work online, the rules of the game changed, and a creative approach was needed. In the gaming industry, it was a similar situation. A pause in sports has slightly changed the approach to business, and 1xBet has accepted this challenge.
For companies that provided the maximum range of entertainment, the current situation did not become a dead end. It was more difficult for those who focused on sports betting and could not show flexibility.
As for the 1xBet brand, one of our main goals is a variety of entertainment and user opportunities. It’s important to plan for a possible force majeure, so we always have plenty to offer our players without sports.
At all times, especially in difficult periods, it is important to help each other and find solutions to problems. During a break in sports, we rallied even more with members of our 1xBet Partners affiliate program. We helped them change their visitors' focus of attention by introducing our variety of products to those who were previously only interested in sports betting. This is a useful experience both for us and for our partners, from whom we received positive feedback.
And what about changes in the behavior of the targeted audience in the industry? How was it impacted?
The pause in sports wasn’t a problem for all players. Many of our users choose casinos and slots as their main entertainment on 1xBet.
Sports betting fans also found interesting alternatives. For particularly conservative players, we have a virtual sports section where you can bet on the outcome of matches that are simulated by a computer. Other players were drawn to the now popular sections of esports and special bets, where you can bet on politics, weather, Elon Musk’s space travel, and many other interesting events.
As far as we know, there were only some small local tournaments and championships to bet on, but the situation has changed for the better. Please, provide some insights into the current state of sports events.
Sports fans have a very busy summer this year. Those tournaments that were not played in the spring are being played out right now. 1xBet supports this interest with various promotions and giveaways.
English Premier League, Bundesliga, UFC – the list goes on, but now fans have a good selection of competitions for betting.
Bookmakers have rushed at generating various ideas in order to ‘fill up this gap’. Which is the best way for betting companies to follow today, what do you think?
In fact, there are many interesting approaches that we find effective.
It is always easier for those who are not dependent on external factors. If a bookmaking company is focused only on sports betting, then a pause in sports could impact it severely. Fortunately, our company is always focused on development in various fields.
1xBet can offer slots, esports bets, virtual sports, and even weather bets - the player always has plenty to choose from. A pause in sports has contributed to many users discovering equally interesting categories of bets.
Not all classic sports betting companies can show flexibility under the circumstances. What could you recommend them during a pause in sports?
For many brands, sports betting is their history and tradition. Many betting companies are known for their sports betting.
But times are changing and success in the gaming field is achieved by those companies that still show flexibility and willingness to take bold steps.
The success of 1xBet was made possible thanks to decisive steps and innovative actions. We never came to a stop and we continually try to supplement our product with new offerings. The player is not static, his interests and beliefs change over the years – a betting company must understand its audience.
Betting on unusual events seems very creative… But what can you tell about accepting bets on such events? As far as we know, you offer political and weather bets. Do people show interest in these events?
Special bets are a great find for 1xBet. The world is not limited to sports alone. If you think about it, in any circle of friends, not only upcoming matches are discussed, but also who can become the next president, and in winter we all wait for the snow.
Players are interested in betting on such events, because it is part of their daily lives, and the opportunity to earn on the fact that it will rain tomorrow attracts many.
Special bets are also an indicator of 1xBet brand accessibility. You do not have to be an expert in basketball or tennis, you can go to the site here and now and put on the reunion of couples like Brad Pitt and Jennifer Aniston.
Stepping into the esports realm can be rather tough for newcomers, due to strong competition and lack of experience. What do you recommend to make it easier?
Each betting company has its own image and someone at the core of the esports target audience might not immediately identify with it. In this case, you need to develop your own approach and think about how valuable esports will be for your users.
To start with esports, it is also important to analyze the esports audience - who they are, what they do, how old they are, how they communicate. Any fan wants to see the brand understand its interests and share them. Attempting to speak with an audience in a different language can lead to a dead end. Therefore, it is very important to make the stay of esports fans on your platform as comfortable as possible.
Turning to esports may be considered to be the best way to follow today. But what is in store for us tomorrow? Can cybersport betting be a fully-featured replacement for a traditional sports betting, what are your forecasts?
Betting on sports and esports can complement each other. For example, while real races couldn’t be staged Formula 1 launched an online tournament. In such a situation, interest arose both among fans of the F1 and among fans of the franchise video game.
The popularity of esports will continue to grow in the future, but this does not threaten sports betting. Rather, there will be more fans keen to also explore esports as well. But it’s hard to imagine a situation in which such fans abandon their long-standing preferences.
As you have already mentioned, esports are growing in popularity today. But what are the most popular types now?
It is very dependent on the region. You could hear various fantastic stories about how Starcraft matches were shown on Korean TV, although this is not such a big discipline on a global scale.
But globally, Dota 2, CS:GO and League of Legends are now leading, large-scale events with millions of dollars in prize money and recognizable players. Fortnite is a very specific discipline, where you can earn more in one tournament as a pro-player than a Counter-Strike player earns in an entire career.
We can expect that in the near future there will be other popular disciplines that will raise the level of popularity even higher. And then 1xBet will definitely be there to enable players not only to be a part of the trend but also to earn money on it.
What’s your own contribution to the industry?
The gaming sector has always been famous for its creativity and innovation. And 1xBet is one of those brands that are trying to bring about these positive changes.
We actively monitor interesting technologies and analyze how these solutions can be applied in our industry. We will always endeavour to make the product more convenient, faster, and more accessible for a wider variety of audiences.
Our company is also actively working on interesting promotional campaigns and always strives to maximize options for customers. We can say that players love such experiments, therefore, in this aspect, you can expect more surprises in the future.
We anticipate that in the coming year, 1xBet players will get even more betting opportunities and have a great time with us.
Thus, as you can see, due to the recent events, the betting industry hasn't entered 'sleep mode' as it might appear at first sight. It is going along the road of great changes. Plenty of new opportunities are appearing for everyone involved, and the best is ahead. The key point here is to notice it, and treating wisely, make the most of it.