The single most important thing that you can do to make a creative that converts is to understand your target market. It doesn’t matter how slick and fun your ad is if it doesn’t speak to your prospective client. In addition to targeting, you need to think about the type of creative you are making,...

Scientists carry out experiments before presenting their inventions; doctors conduct trials before medication release; cooks taste their dishes before serving; developers test their products before launching; manufacturers try their goods before putting them on the market. No activity and no field w...