For the last few years, phones have become a vital part of everyday lives. There are various mobile apps on the market. Almost every user today has a bunch of apps installed to have a chat with friends, plan life, create all types of content, etc. Basically, with the help of those apps, we can do everything. Right now developers find it hard to advertise their products, that is why numerous methods of promoting mobile apps have been invented. So, if you want to learn about a simple and effective one, read further!
What are push notifications, and what can they do?
Push notifications appear on a mobile device and look like text messages that could be clicked on. Users receive them at any time even if they are not using the app, and the device’s screen can be locked. Those notifications come from a server. Users install an app and choose to receive these messages. The notifications can build brand awareness, generate leads, attract customers’ attention, or increase engagement with the audience you look for and, besides it, they’re very affordable (it’s considered to be one of the most cost-effective marketing methods). Even though mostly user doesn’t need to perform any particular action, they are hard to pass by or ignore, and it makes them very eye-catching.
Besides, there are plenty of smartphone owners all around the world, that is why this method becomes an amazing way to reach out to lots of potential clients, grab and hold their attention.
Usually, push notifications are used to inform about news, updates, offers, payments, etc, and users can react quickly on the spot.
At first glance, for a lot of people, these messages should be annoying, but actually, if you think more deeply, push notifications are a powerful marketing tool. You shouldn’t be worried as users always can turn off these messages if they’re no longer interested in receiving them. However, to make the method work, you should do everything not to make it happen.
Also, an important digression is that push notifications are available on desktop traffic. The bid could be higher, and there are two reasons for it. Firstly, the payouts from affiliate networks are bigger for this type of traffic and, secondly, it converts much better. To clarify why it happens, we should say that users see the push notifications when they’re using the computer. Most of the time they are either working or just surfing the Internet, and both of these activities totally let them click on this ad instantly. But always divide those two types of traffic into different campaigns.
How to prevent users from turning off and ignoring notifications?
Judging by the statistic, about 25 percent of users keep a downloaded app just for a day, and only around 3 percent of installed apps are actively used after the 30-day period. 50 percent of users turn on push notifications, saying that it gives them useful info.
In fact, you really need to provide your users with valuable information at a convenient time to make this method work. So, if your notifications meet their expectations, and they get what they actually look for, then bingo! You got that target audience.
Let’s also mention those mistakes that usually every affiliate makes working with push traffic. It’s very significant to make multiple variations of your creatives, landing pages as in case the audience is crossed. It’ll help you to “push” the user if he sees it the second time. So, be creative and use not only the materials that an affiliate network has given to you, invest in it to get the results.
Be aware that the minimum bid is no use for you here. You’ll get the users from the bottom of the list, it means that they will be absolutely uninterested in your ad, they’ve seen a billion similar ones. Increase your bid for new users. By the way, apart from the bid, you can always set up a user activity in your ad campaign either to get the freshest users or just the bigger amount of traffic which won’t be that good of a quality.
Moreover, be very precise with your creatives, especially with your titles and headlines as high CTR may only harm you right now - you’ll spend your budget but won’t get any loyal users.
And we hope that you know pretty well how those push notifications look and work because if you’d like them to perform well, it’s a must. Try it yourself and subscribe to some of them to see the whole process from the beginning, and you’ll understand what you need to do to achieve the desired results.
Also, we would like to share some experience with you. Well, check out the tips mentioned below and get the most out of push notifications.
1. Pay attention to your content
Use only correct and clear messages, otherwise some unknown spam would be annoying to users and they could finally uninstall the app. Come up with accurate content that has the meaning even in a few words.
2. Don’t forget about the time zone difference
If you send the notifications at the same time, without thinking of time zone difference, it is a huge mistake. So, if you actually would like to get a positive reaction to it instead of ignoring, consider your clients, time zones
Make sure not to send some of your messages or urgent updates late at night. Schedule them at a proper time taking into account also the events and situation.
3. Be aware of your audience’s needs
Everyone knows that it’s necessary to learn what your audience looks for. Target it, choose the correct geolocation, behavior, demographics, etc, it’ll do most of the work.
4. Use visual content
It’s a common truth that visual content has a much bigger influence on users’ perception, especially today as there are a lot of opportunities to create a message that could attract users by adding some media, like emojis, pictures, or gifs.
5. Make it more personalized
Make your message private as you speak directly with the user, they will become more loyal to your product.
6. Take users’ feedback
Users know everything better. This very simple technique helps you perform and work in a more productive way.
7. Allow customers to choose
Don’t disable an option to turn on and turn off notifications. Don’t take their chance to decide if those messages will be too much for them and they don’t have a possibility to turn them off - they could just delete the app or ignore it.
8. Know when enough is enough
Another thing is if you keep ‘firing’ down the users with the messages every day non-stop, again, they either turn off notifications or uninstall the app. Know the limit!
9. Never forget about testing
We keep saying that testing is the key for any ad campaign you run, push notifications are no exception. There’s always a room for optimization and changes of the campaign that could bring more profit to it. Study your clients’ behavior and test different options available for your messages, it will help you to increase the conversion rate and engagement.
Push notifications are a really straightforward way to communicate with your clients. But to make it an effective tool, pay attention to the messages, they should be valuable, attract attention, and make them act. Keep in mind that users will be glad to receive only helpful, informative and personalized content. It shouldn’t bother and distract them from their activities. Take into account these pieces of advice and improve your interactions with the clients.