Brands Have Stopped Affiliate Programs: How to React to the Situation?

Without waxing too poetic, the world is living in a mess now. And this has lasted for six months already. The pandemic that has made us completely change our habits couldn't but leave a lot of traces on the overall global economy, and digital marketing is not an exception. Being its important part, affiliate marketing is undergoing plenty of changes and passing through challenges. People had to move to online life. And today, online activities remain the core ones for many brands. Although it may seem that these events and new tendencies should have work in affiliate marketers' favor, that is not quite the case.

Sports betting today: should we turn to e-sports?

You're champing at the bit, counting days until international horse racing or a soccer championship, dreaming of it as if it were your major life event... But bang! And everything starts marching to the beat of a different drum – restraints, suspensions, cancellations... Today, the world’s economy is undergoing a radical shake-up, and we have to look for other ways and directions in order to keep our heads above water. Almost all business areas around the globe have been dramatically affected by the current situation. And in this article, we would like to point out sports betting as the niche that’s suffering a lot.

Are push notifications just a distraction or an effective strategy?

For the last few years, phones have become a vital part of everyday lives. There are various mobile apps on the market. Almost every user today has a bunch of apps installed to have a chat with friends, plan life, create all types of content, etc. Basically, with the help of those apps, we can do everything. Right now developers find it hard to advertise their products, that is why numerous methods of promoting mobile apps have been invented. So, if you want to learn about a simple and effective one, read further!

Betting industry today: expert view

Most sports events have gone on hiatus. Due to this void, the overall betting industry is undergoing some changes now. How do bookmakers meet this challenge and fill this void? Much information on the matter is floating around the internet today. But it's important to be aware of what is really behind the scenes, especially when it comes to business and investments. That's why we decided to turn to a team of 1xBet, a leading betting company, to ask their opinion.

What you can and cannot advertise on social platforms?

While working with the advertisement, you need to take into account a lot of things. One of them and quite significant is restriction rules. We bet you’ve faced it, at least, once in your lifetime. You have an offer, you’ve made creatives, but traffic source hasn’t approved your ad campaign. Why? What have you done wrong? How to avoid it, and is it even possible to do so? Let’s try to learn more about it today.