The importance of campaign testing


Scientists carry out experiments before presenting their inventions; doctors conduct trials before medication release; cooks taste their dishes before serving; developers test their products before launching; manufacturers try their goods before putting them on the market. No activity and no field w...

Read more

Brands Have Stopped Affiliate Programs: How to React to the Situation?


Without waxing too poetic, the world is living in a mess now. And this has lasted for six months already. The pandemic that has made us completely change our habits couldn't but leave a lot of traces on the overall global economy, and digital marketing is not an exception. Being its important part,...

Read more

Sports betting today: should we turn to e-sports?


You're champing at the bit, counting days until international horse racing or a soccer championship, dreaming of it as if it were your major life event... But bang! And everything starts marching to the beat of a different drum – restraints, suspensions, cancellations... Today, the world’s economy i...

Read more

Are push notifications just a distraction or an effective strategy?


For the last few years, phones have become a vital part of everyday lives. There are various mobile apps on the market. Almost every user today has a bunch of apps installed to have a chat with friends, plan life, create all types of content, etc. Basically, with the help of those apps, we can do ev...

Read more

Betting industry today: expert view


Most sports events have gone on hiatus. Due to this void, the overall betting industry is undergoing some changes now. How do bookmakers meet this challenge and fill this void? Much information on the matter is floating around the internet today. But it's important to be aware of what is really behi...

Read more
1 2 3 4 5